Memorable leaders say it with sizzle by Kathryn D. Cramer at The Globe and Mail on 1 May 2014

Many articles offer multiple tips; this one offers but one – make sure that what you say is memorable.  You can have a great message, but if no one hears it – the opportunity is wasted.  In this case, a famous horse race was used to place the leader’s vision in context.  This article comes from the author’s book “Lead Positive: What Highly Effective Leaders See, Say and Do” – sounds like a good read.

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