Memorable leaders say it with sizzle by Kathryn D. Cramer at The Globe and Mail on 1 May 2014
Many articles offer multiple tips; this one offers but one – make sure that what you say is memorable. You can have a great message, but if no one hears it – the opportunity is wasted. In this case, a famous horse race was used to place the leader’s vision in context. This article comes from the author’s book “Lead Positive: What Highly Effective Leaders See, Say and Do” – sounds like a good read.